No Commission, No Pressure.
Want Us to Call You? Click Here
Find out about the latest models and see many of them in our showroom at Watsonville Ford. If you live in or around Salinas, we’re proud to be your hometown for dealership. Our sales team is here to introduce you to the latest models or help you find a pre-owned vehicle that fits your needs.
View New Inventory
View Used Inventory
Apply for Financing
Schedule Service
First Fridays Art Walk: Attend special events the first Friday of each month at the local art galleries and other businesses.
John Steinbeck House: See the childhood home of Steinbeck, which is now a restaurant.
Boronda Adobe History Center: Lean about the local history in this restored adobe building.
National Steinbeck Center: Visit two art galleries in this center with exhibits that change periodically. This center is part of the Art Walk as well.
Watsonville Ford makes it easy to find your next vehicle. Our sales team is here to help you decide which model is the right fit. Our finance team assist you with the purchase, guiding me through the process and answering your questions. We also have service and parts teams to work with you to keep your vehicle in prime condition for as long as you own it.
When you visit Watsonville Ford, you’ll find all the latest Ford models. If you’re looking for a pickup truck, you can’t beat the Ford F-150. If you need more power and capability, check out the Ford Super Duty. You also have the Ford Ranger and Maverick if you prefer a smaller truck, Ford also offers a variety of SUVs, such as the Escape, Explorer, and Expedition. And to put a little more excitement in your ride, get behind the wheel of a Ford Mustang. You could also check out our pre-owned inventory to find these models and many more.
When you’re ready to buy a vehicle, you can work with our finance center to complete the process. Our finance specialists will talk with you about financing and Ford Credit along with warranties and extended warranties. You can use our payment calculator to estimate monthly payments or get an instant cash offer for the vehicle you’re driving now. When you value your trade, you can use it as a down payment on a new or newer model. We also provide an online credit application that allows you to get started from home.
To keep your vehicle running smoothly, regular routine maintenance is critical. Our service center is here to help you care for your vehicle with ongoing maintenance and repairs when needed. You can schedule service online or give us a call to set up your next appointment. Our parts department is fully stocked with genuine OEM parts for all our Ford models to ensure long-lasting performance and efficiency.